Paid Search Specialist

Prague, Czech Republic • Marketing

We are looking for a Paid Search Specialist who will run and grow our paid search across Google Ads and Microsoft Ads. This is a hands-on role inside our in-house Performance team: you build the accounts, write the ads, manage the budgets and own the results. You will work in a tandem with our current Google Ads specialist, sharing the search stack between you, and alongside colleagues who own Meta, Reddit, X, Amazon and DV360.

FTMO is a global leader in the trading industry, known for setting high standards in trader education and support. Our search is not e-commerce: we sell one product, the FTMO Challenge, to traders in dozens of markets, in a high-competition and policy-sensitive category where intent, compliance and account structure decide who wins. As we expand into new products and markets, we need a search specialist who can bring that discipline to our accounts.

What will you do?

Own the day-to-day of our paid search across Google Ads and Microsoft Ads: campaign structure, keywords and match types, negatives, ad copy and assets, bidding, audiences and budget pacing. You are the operator, not the coordinator.
Own the performance: you watch spend, CPA and downstream quality every day, spot conversion leaks early and act on them before they show up in a monthly report.
Keep the accounts healthy: clean structures, consistent naming conventions, correct tracking parameters, exclusions that actually exclude, and campaigns that are ready for the next market or product launch.
Run the search testing roadmap: ad copy, landing pages, bidding strategies and structural tests. You build the test, deploy it, read the result and say clearly whether it worked.
Work in tandem with our Google Ads specialist: you share ownership of the search stack, compare notes, cover for each other and push the standard of both accounts up together.
Partner with the Campaign Manager, Creative and Product Marketing teams to turn campaign briefs into search that delivers, and feed back what search intent data tells us about our traders.
Care about tracking: you know how a click travels from the SERP through GTM and into GA4 and our internal data, and you notice when a parameter is missing before anyone else does.
Stay ahead of search: AI Max, Performance Max, AI Overviews, changes in how traders discover products. You follow the shifts, test what matters and ignore the noise.

What do we expect from you?

3+ years of hands-on paid search experience, agency or in-house, on accounts you built and optimised yourself.
Solid working experience with Google Ads and Microsoft Ads. You know both platforms from the inside: structure, bidding, audiences, scripts or rules, import and sync between the two.
Search experience beyond e-commerce is a strong plus. Fintech, trading, iGaming, SaaS, subscription or any direct-response category with a strict CPA target and a product that is not a shopping feed. Pure Shopping and feed-based optimisation alone will not be enough here.
Direct-response mindset. You measure success in purchases, CPA and payback, not clicks or impression share.
Strong analytical skills. You are comfortable in spreadsheets, GA4 and Looker Studio, and you can read data critically instead of trusting the platform dashboard by default.
Working knowledge of tracking: GTM, conversion tags, UTM parameters and where things typically break.
Fluent English (is a must). Czech or Slovak is a plus, not a requirement.
Attention to detail and ownership mentality. You take pride in tidy accounts and you take full responsibility for their results.
Basic AI usage is expected. The ability to use complex prompting (e.g., in Claude) for ad copy variations, keyword research, scripts or reporting automation is a massive advantage.
A genuine curiosity about trading, financial markets and our global community. Previous experience in finance or a regulated industry is a plus, not a must.

Why join the FTMO team?

We are a Czech fintech that, since 2015, has grown from an idea into a global project. 🚀
300+ amazing teammates. We’re a great team who learn from each other every day.🤜🤛
How do we work? We focus on meaningful work and open communication, while only adopting processes that make our lives easier.
Prague, Národní třída. Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility.
What if I don’t trade? No worries. We’ll show you what our product is all about and introduce you to the basics of trading.
Free fruit, snacks, and coffee are always within reach in the office.
How do we promote strong relationships and well-being? Company cottage, team building events, and running club.
Flexible hybrid model. We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced.